OFF_CUT - A music experience by reEDIT x Holdr

MUSIC FESTIVAL PROPOSAL01

Music, designed to last.

A proposed harbourfront music experience

reEDIT × Holdr

Hong Kong · Q4 2027

OFF_CUT · reEDIT × Holdr02

The opportunity

A cultural moment for Central Yards.

Bring international music audiences into a distinctive Hong Kong setting, connecting live performance with reEDIT’s design, food and cultural programme.

Proposed objectives

Attract visitors and introduce the destination.
Develop OFF_CUT into a returning cultural event.
Build installations and experiences with a life beyond OFF_CUT.

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The partnership

Complementary expertise. Shared delivery.

reEDIT

Overall creative integration
Circular design and fabrication
Installations and material planning
Coordination with the wider Make It Last programme

Holdr

Music strategy and artist relationships
Executive festival leadership
Audience development and digital experience
Specialist production coordination

Specialist support

Experienced festival director · Hong Kong production operator · Talent, technical and safety specialists · Sustainability delivery lead

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Programme editions

Three proposed editions.

Three proposed editions of the same shared production system, scaled from a four-artist flagship concert to a two-artist bill.

Edition 1

Flagship Edition

Artist targets

Billie Eilish · The Marías · Clairo · Orca

A major concert led by a global headline artist, with three supporting acts.

Planning assumptions

15,000–30,000 target admissions.
US$300 flat ticket price.

Edition 2

Curated Edition

Artist targets

Clairo · The Marías · Orca

A cohesive alternative-pop and dream-pop concert.

Planning assumptions

7,500–15,000 target admissions.
US$150 flat ticket price; concept funding target US$5M.

Edition 3

Intimate Edition

Artist targets

Clairo · Orca

The most compact edition, with the closest integration with the wider Make It Last programme.

Planning assumptions

Attendance and ticket price to be scoped.
Funding to be scoped.

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Edition 1 · Flagship Edition

From first light to final note.

Proposed evening running order

5:00–5:45pm

Orca

45 min

6:15–7:15pm

Clairo

60 min

7:45–9:00pm

The Marías

75 min

9:30–11:00pm

Billie Eilish

90 min

30-minute changeoversArtist targets

15,000–30,000 · paid guests · capacity planning scenario · US$300 flat ticket price

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Edition 2 · Curated Edition

A cohesive alternative-pop and dream-pop concert.

Artist targets

Clairo

The Marías

Orca

7,500–15,000

paid guests · site configuration to explore

Footprint guided by paid demand and site feasibility
Closer integration with the wider programme
US$150 flat ticket price
Reusable production for future editions

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Edition 3 · Intimate Edition

A compact concert, close to the programme.

Artist targets

Clairo

Orca

To be scoped

attendance · ticket price · funding

Smallest footprint and simplest production build
Closest integration with the wider Make It Last programme
Reusable production carried between editions
Attendance, ticket price and funding to be scoped

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Explore the artists

Explore the potential artists.

Four artists across three editions. Clairo and Orca appear in every edition; Billie Eilish leads the flagship edition and The Marías anchor the first two.

Billie Eilish

Intimate songwriting. Monumental live presence.

Edition 1

Clairo

Warm textures. Close attention.

All three editions

The Marías

Cinematic sound. Sculptural atmosphere.

Editions 1–2

Orca

Dream pop. Alternative soul.

All three editions

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One stage, distinct artist worlds

One shared production system.

Billie Eilish

Light apertures

Clairo

A room on the harbour

The Marías

Light through form

Orca

Soft geometry

One shared production system. Distinct artist-approved scenic treatments.

Fabrication methods and materials will be selected for technical suitability, reuse and artistic requirements. 3D printing is one potential method.

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Sustainability in the operating plan

Designed into the experience. Measured after it.

1Reuse

Structures designed for another edition or confirmed next destination.

2Energy

Assess grid supply, efficient equipment and battery support.

3Food

Appealing plant-based options, accurate ordering and safe surplus recovery.

4Materials

Approved vendor packaging and complete reusable-serviceware systems.

5Travel

Public transport guidance, consolidated freight and local equipment where approved.

6Reporting

Document waste, material destinations, energy and defined travel impacts.

01 · Before

source, design, contract next use

02 · During

operate, collect, measure

03 · After

reuse, verify, report

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What remains

The experience continues beyond the night.

Artist-approved apparel and limited design collaborations

reEDIT objects with documented material sources

Installations reused, reconfigured or placed locally

Approved film, photography and a post-event impact story

Proposed Holdr contributionFestival hubDigital credentialsMerchandise preordersOptional artist discovery

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Concert-event funding

Three editions. Funding scales with each.

Flagship Edition

Billie Eilish · The Marías · Clairo · Orca

US$8M–$12M

concept-stage funding envelope

US$10M initial funding target

Curated Edition

Clairo · The Marías · Orca

US$3.5M–$5.5M

concept-stage funding envelope

US$5M initial funding target

Intimate Edition

Clairo · Orca

To be scoped

attendance and funding to be scoped

Budget to follow scoping

Concert-event budgets only. The wider multi-day Make It Last programme is excluded; envelopes are not guaranteed maximum prices.

The preferred structure is an agreed cultural-programming contribution, with ticket receipts allocated through the partnership agreement.

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Delivery and decision gates

Choose a direction. Validate the commitment.

1

Select

Select the preferred programme and authorize an alternative.

2

Develop

Approve a funded development scope.

3

Validate

Obtain agent indications and confirm site feasibility.

4

Commit

Replace allowances with quotes and agree the final funding commitment.

Development fee: To be scoped

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The next step

Choose a direction. Fund the development.

Proposed first phase: 4–6 weeks.

Deliverables

Agent-led availability and fee checks
Site and capacity assessment
Costed programme options
Production and sustainability plan
Partnership and funding terms
Go/no-go recommendation

OFF_CUT: a distinctive Hong Kong music event, built together and designed to return.

OFF_CUT · reEDIT × HoldrA1

Print appendix

Funding detail and assumptions

Category	Flagship Edition	Curated Edition
Artist guarantees	US$4,500,000	US$1,000,000
Artist travel, freight and hospitality	US$600,000	US$250,000
Core technical production and crew	US$1,250,000	US$650,000
Custom scenery and creative development	US$450,000	US$250,000
Venue and site infrastructure	US$650,000	US$350,000
Security, medical and guest operations	US$450,000	US$250,000
Marketing, PR and content	US$400,000	US$250,000
Holdr executive production and services	US$250,000	US$175,000
Specialist management and production contractors	US$300,000	US$200,000
Insurance, legal, immigration and licensing	US$250,000	US$150,000
Sustainability delivery and measurement	US$150,000	US$100,000
Subtotal	US$9,250,000	US$3,625,000
Contingency / unresolved-cost reserve	US$750,000	US$1,375,000
Total funding target	US$10,000,000	US$5,000,000

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Print appendix

Commercial terms and budget scope

Flagship Edition

Planning scenario, not a sales forecast.

15,000–30,000 paid tickets × US$300 flat = US$4,500,000–US$9,000,000 gross.

After an illustrative 5% deduction = US$4,275,000–US$8,550,000.

Curated Edition

Planning scenario, not a sales forecast.

7,500–15,000 paid tickets × US$150 flat = US$1,125,000–US$2,250,000 gross.

Intimate Edition

Attendance, ticket price and funding are to be scoped. The most compact edition, planned with the closest integration with the wider Make It Last programme.

Holdr services

Executive leadership, music strategy, artist coordination, project oversight and agreed digital services. Scope to be contracted.

Specialist contractors

Specialist festival management and production coordination. Technical crew already budgeted under technical production must not be counted again.

Unresolved-cost reserve

Provides headroom for unresolved requirements. Artist tax gross-ups, ticket participation, currency changes and other negotiated costs must be confirmed and incorporated before budget approval.

Excluded from concert-event budgets

Wider Make It Last multi-day programming
Merchandise inventory
Financing costs
Any commitments exceeding the approved scope

The preferred structure is an agreed cultural-programming contribution, with ticket receipts allocated through the partnership agreement.

Still to agree

Whether funding is recoverable
Who retains ticket receipts
Ownership and future-edition rights
Responsibility for refunds, overruns and cancellation

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Print appendix

Billie Eilish

Intimate songwriting. Monumental live presence.

Billie Eilish would give the flagship edition a major international focal point. The proposal pairs a harbourfront headline performance with a funded, artist-led creative collaboration.

Why this programme

A powerful closing performance
Scope for a distinctive scenic collaboration
An established sustainability programme to engage with through her team

Collaboration opportunities

Funded development with her creative team
Sustainability coordination with approved partners
Optional artist-approved physical release
Separately negotiated performance capture

Concept direction

Light apertures

A restrained system of modular sculptural frames, transformed through light and video. Preserve the artist’s performance space and existing technical requirements.

All opportunities are proposed. Artist, rights-holder and partner approvals are required; no endorsement or recording rights are implied.

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Print appendix

Clairo

Warm textures. Close attention.

Clairo appears in every proposed edition, from a supporting set in the flagship concert to a co-leading role in the intimate edition, bringing warm textures and a considered visual atmosphere.

Why this programme

A cohesive alternative-music direction
Strong potential for a warm, distinctive stage environment
Space to build an identity around the complete bill

Collaboration opportunities

Artist-approved scenic treatment
A carefully designed apparel or print collaboration
Optional filmed live moment, subject to rights
Local design collaboration

Concept direction

A room on the harbour

Reusable sculptural screens, furniture-like scenic modules and practical lighting create an intimate frame within a large outdoor setting.

All opportunities are proposed. Artist, rights-holder and partner approvals are required; no endorsement or recording rights are implied.

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Print appendix

The Marías

Cinematic sound. Sculptural atmosphere.

The Marías connect the flagship and curated editions through a cinematic sound and a strong visual identity. Their performance would bridge the daylight programme and the evening concert.

Why this programme

A clear aesthetic connection to the setting
Musical continuity with both proposed lead artists
Scope for a distinctive light-and-material collaboration

Collaboration opportunities

Modular scenic collaboration
Limited artist-approved design release
Approved performance photography and film
Material reuse documented after the event

Concept direction

Light through form

Curved translucent panels and layered silhouettes create depth through light, shadow and an artist-approved colour palette.

All opportunities are proposed. Artist, rights-holder and partner approvals are required; no endorsement or recording rights are implied.

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Print appendix

Orca

Dream pop. Alternative soul.

Orca brings emerging discovery to the programme. Mylena Velasquez and Daniel Galloway pair intimate vocals with warm textures, offering a focused opening performance.

Why this programme

A discovery moment within an established bill
A connection between North American emerging music and Hong Kong audiences
A flexible opportunity to develop a distinct scenic identity

Collaboration opportunities

Bespoke scenic development
Holdr interactive experience
A controlled merchandise release
Approved short-form performance content

Concept direction

Soft geometry

Layered abstract forms and gentle shifts in light frame the duo. Develop the treatment around their current creative direction.

All opportunities are proposed. Artist, rights-holder and partner approvals are required; no endorsement or recording rights are implied.